Alva Courses — press, brand & founder kit.
The fact sheet, at a glance.
Alva Courses is a Shopify app for building, selling and delivering online courses, founded by Tom Rushmore, headquartered in London, launched on the Shopify App Store on November 25, 2024, and rated 5.0 stars across 13 reviews. Pricing is flat monthly with no per-transaction cut.
Nov 25, 2024
London
Tom Rushmore
13
★★★★★ 5.0
$9.99 / $14.99 · 14-day free trial
Shopify app · online courses
Approved company description.
Alva Courses is a Shopify app that lets merchants build, sell and deliver professional online courses natively inside their store. The boilerplate paragraph below is approved for verbatim quotation in articles, podcast intros, conference programmes, and partner communications.
Alva Courses is a Shopify app that lets merchants build, sell and deliver professional online courses natively inside their store. Founded by Tom Rushmore and based in London, Alva launched on the Shopify App Store on November 25, 2024 and is rated 5.0 stars across 13 reviews. The app pairs a drag-and-drop course builder and rich lesson editor — video, quizzes, PDFs, audio and more — with Alva Video Hosting, completion certificates, drip scheduling, member management, native discussions, and branded enrolment email. Courses are delivered the moment an order is paid, and students learn in a branded Shopify storefront player with no second login. Pricing is flat monthly from nine dollars and ninety-nine cents — Alva never takes a percentage of merchant sales.
Verbatim quotation permitted. Trim or paraphrase as needed. Last reviewed: June 3, 2026.
Tom Rushmore, founder.
Tom Rushmore is the founder of Alva Courses and is available for podcast guesting, expert quotes, and conference panels on selling online courses on Shopify. Two bio lengths are provided below for editorial flexibility — both may be used verbatim with attribution.
Short bio ~70 words
Tom Rushmore is the founder of Alva Courses, a Shopify app for building, selling and delivering online courses natively inside your store. Based in London, Tom focuses on course-creation infrastructure — the drag-and-drop builder, Alva Video Hosting, drip scheduling, completion certificates, and the native Shopify storefront learner experience. He answers every support email personally and ships small product improvements every week.
Long bio ~120 words
Tom Rushmore is the founder of Alva Courses, a Shopify app for building, selling and delivering online courses natively inside your store. Tom started Alva after watching Shopify merchants stitch courses together across separate learning platforms — paying for a second subscription, a second checkout and a second login, while their student data lived somewhere else. A Shopify Partner based in London, Tom launched Alva Courses on the App Store on November 25, 2024 and has grown it into a complete platform: a drag-and-drop course builder, rich lesson editor, Alva Video Hosting, quizzes, completion certificates, drip scheduling, member management, native discussions and branded enrolment email. Tom owns product, engineering, and merchant support, and writes or reviews every blog post on alvacourses.com personally.
Logos, marks & share images.
Alva Courses brand assets — primary logo, wordmark, social share image, and founder photo — are available below as direct downloads. All marks may be used in editorial coverage, conference programmes, and podcast cover art with attribution to Alva Apps; commercial use, paid placements, or modified versions require written permission.
Editorial use · attribution to Alva Apps. All Alva Courses logos may be used in editorial coverage with attribution; commercial use, paid placements, partnership badges, and modified versions require written permission via courses@alvaapps.com.
One inbox. Tom replies.
Press, podcasting, and partnership enquiries for Alva Courses route to a single inbox monitored by Tom Rushmore directly. Response time is under four business hours, Monday through Friday. Tom is available for podcast guesting and expert quotes on selling online courses on Shopify.
Embargo requests, exclusives, fact-checking — all welcome at the same address.
< 4h · Mon–Fri
London business hours. Weekend replies on a best-effort basis.
Available
Tom Rushmore guests on Shopify, e-learning, and creator-economy shows.
Available
Topics: course builders, video hosting, certificates, drip scheduling.
Coverage, as it ships.
Recent press, podcast appearances and partner mentions for Alva Courses are added here as they ship. Reach out via the contact above to coordinate coverage, schedule an interview, or request an exclusive on a product launch.
No published coverage listed yet — Alva Courses keeps this section honest. As soon as a piece runs, the citation lands here with a link to the original publication.
Press questions.
Common questions from journalists, podcasters, and Shopify ecosystem partners about Alva Courses. Anything not covered below — embargoes, fact-checking, deeper benchmarks — routes to courses@alvaapps.com with a sub-four-hour reply target.
Can I use the Alva Courses logo in my article?
Yes. The Alva Courses primary logo, wordmark and social share image may be used in editorial coverage, podcast cover art, and conference materials with attribution to Alva Apps. Commercial use, paid placements, partnership badges, or any modified version of the marks require written permission. Email courses@alvaapps.com for sign-off and a higher-resolution file.
Does the founder do podcast guesting?
Yes. Tom Rushmore, founder of Alva Courses, is available for podcast guesting and expert quotes on selling online courses on Shopify, course builder design, video hosting for lessons, completion certificates, and keeping students inside the native Shopify storefront. Typical lead time is two weeks. Recordings are remote-friendly. Email courses@alvaapps.com with the show, format, expected publish date, and topic angle.
What's a high-resolution founder photo URL?
The hosted founder portrait of Tom Rushmore lives at https://www.alvacourses.com/public/images/tom-photo.jpg at 400×400 pixels. For print publications, conference programmes, or podcast cover art that need a larger raw file, email courses@alvaapps.com and Alva Courses will reply within four business hours with a 2,000-pixel master TIFF or PNG.
Where do I file an exclusive product-news embargo?
Send embargo requests directly to courses@alvaapps.com with the publication name, intended publish date and time zone, and the angle. Alva Courses honours embargoes when agreed in writing. Tom Rushmore signs off on every press exclusive personally. Expect a confirmation reply within four business hours, Monday through Friday.
What's Alva Courses' elevator pitch?
Alva Courses is a Shopify app that lets merchants build, sell and deliver professional online courses natively inside their store — with videos, quizzes, PDFs, certificates, member management and discussions. The app launched on the Shopify App Store on November 25, 2024, is rated 5.0 stars across 13 reviews, and is priced from nine dollars and ninety-nine cents per month with no per-transaction cut.
Are MRR or merchant numbers public?
Alva Courses does not publish monthly recurring revenue figures. The Shopify App Store launch date and rating are public and current as of this page's last modified date. For deeper aggregated benchmarks — median course length, completion rates, lessons per course — Tom Rushmore can share anonymised numbers under embargo for feature pieces. Email courses@alvaapps.com.
Need something not in the kit?
Custom benchmarks, embargoed product news, founder availability — Alva Courses replies in under four business hours, Monday through Friday.