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Tom Rushmore — author archive

Tom Rushmore is the founder of Alva Courses and the author of every post on this blog. Topics covered: building and selling online courses on Shopify, course pricing strategy, completion certificates, drip-feeding content, quizzes and assessments, member and enrolment management, and the choice between a Shopify course app and a standalone LMS. Based in London. Shopify Partner since 2022. Contact: courses@alvaapps.com.

Author

Tom Rushmore — every post on this blog.

Long-form guides on building and selling online courses on Shopify, all written by the founder of Alva Courses.
Tom Rushmore, founder of Alva Courses
Shopify Partner · since 2022 Based · London Posts · 26

Tom Rushmore is the founder of Alva Courses and the author of every post on this blog. He started Alva Apps in 2022 after watching Shopify merchants try to teach what they knew — and lose students to clunky, separate platforms that forced a second login and split their store from their school.

Since then, Tom has shipped Alva Courses from a simple lesson player into a full course platform that lives inside Shopify — a drag-and-drop builder, rich lesson blocks with video, quizzes, PDFs and audio, drip scheduling, completion certificates, member management and native course delivery through the Shopify checkout and customer account. Areas of focus on the blog: building and selling courses, pricing, certificates, drip content, and choosing between a Shopify app and a standalone LMS. Based in London.

Read the full company story on the .

Topics covered

Recurring themes across the blog.

The Alva Courses blog focuses on a narrow set of topics that Tom Rushmore writes about repeatedly: selling online courses on Shopify, choosing a Shopify course app, Shopify versus a standalone LMS, course pricing strategy, completion certificates, and drip-feeding course content.

All posts

Every post by Tom Rushmore

26 articles · newest first

Course deadlines that actually expire

Sep 7, 2026

Why lifetime access removes the pressure that makes students finish, when an expiring course is the right product, and how deadlines work in Alva Courses.

How to grade and evaluate online coursework

Sep 7, 2026

Auto-marked quizzes cannot judge written work. How submit-for-evaluation gives coursework one holistic verdict, and how to run it in Alva Courses.

Certificates with grades for online courses

Sep 7, 2026

A certificate everyone gets is worth nothing. Publish a grade scale, print the grade on a per-course certificate, and keep issued certificates fixed.

Sequencing lessons and quizzes

Sep 7, 2026

When to enforce lesson order, when to leave a course open, the lesson-then-quiz pattern, and the empty-quiz mistake that locks students out of a course.

Monthly progress emails for course students

Sep 7, 2026

Why students stop opening a course, and how a monthly progress digest re-engages them as service email rather than marketing, in Alva Courses.

Refunds and course access on Shopify

Sep 7, 2026

What should happen to course access on a partial refund, a multi-course order and a refund after a student has submitted work, in Alva Courses.

Student data exports and GDPR for course sellers

Sep 7, 2026

What a course seller holds about students, how Shopify's privacy webhooks work, what erasure destroys, and where coursework retention stops.

Segment students with contact properties

Sep 7, 2026

Store cohort, employer, licence number and referral source against a course member in Alva Courses, import them from CSV and export them as columns.

How to Sell Language Courses on Shopify (2026)

Jun 3, 2026

Build and sell a structured language course on Shopify with Alva Courses: drip levels, audio and video lessons, quizzes, Zoom classes and certificates.

How to Sell Yoga & Wellness Courses on Shopify (2026)

Jun 3, 2026

Build and sell video-led yoga, meditation and wellness courses natively on Shopify with drip, limited-time seasons, Zoom and certificates.

How to Create an Online Course on Shopify (Step by Step)

Jun 3, 2026

Create an online course on Shopify step by step: make a product, build the course, link them, set drip and gating, then publish so buyers enrol automatically.

25 Online Course Ideas That Sell on Shopify (2026)

Jun 3, 2026

25 profitable online course ideas that sell on Shopify, mapped to real niches and Alva Courses features — plus how to build, link and publish each one.

How to Sell Fitness Courses on Shopify (2026)

Jun 3, 2026

Sell fitness, personal-training and workout-program courses on Shopify: host follow-along videos, drip training weeks, track progress, award certificates.

How to Sell Cooking Classes Online on Shopify (2026)

Jun 3, 2026

Sell cooking, baking and culinary courses on Shopify: film technique videos, attach PDF recipe cards, drip a course and award certificates with Alva.

How to Sell Coaching Programs on Shopify (2026)

Jun 3, 2026

Package your signature coaching framework into a paid program on Shopify. Drip cohorts, Zoom-link lessons, certificates and 1:1 upsells from your store.

How to Sell Business & Corporate Training on Shopify (2026)

Jun 3, 2026

Sell business, professional and corporate training on Shopify: quizzes, certificates, team CSV enrolment, drip scheduling and progress reporting.

How to Sell Music Lessons Online on Shopify (2026)

Jun 3, 2026

Sell piano, guitar and instrument lessons on Shopify: video plus audio in one lesson, sheet-music PDFs, drip practice, certificates and progress tracking.

How to Sell Real Estate & Finance Courses on Shopify (2026)

Jun 3, 2026

Sell real estate, finance and certification courses on Shopify: quizzes, drip study plans, certificates and member tracking, all native to your store.

How to Migrate From Thinkific to Shopify (2026)

Jun 3, 2026

Move from Thinkific to Shopify with Alva Courses: rebuild your course outline, re-upload or embed video, and bring students over with a bulk CSV import.

How to Migrate From Teachable to Shopify (2026)

Jun 3, 2026

Move your courses from Teachable to Shopify with Alva Courses: rebuild your curriculum, re-upload video, and bring students over by bulk CSV import.

How to Migrate From Kajabi to Shopify (2026)

Jun 3, 2026

Move your courses from Kajabi to Shopify with Alva Courses: rebuild your structure, re-host video, and bring students over by bulk CSV member import.

Cohort vs Self-Paced Courses: How to Choose

Jun 3, 2026

Cohort-based courses move a group through your material on a shared schedule. Self-paced courses give every student instant, lifetime access. Each model wins on different things — completion, price, effort and scale — and both run from the same Shopify store.

Online Course Pricing Models That Work

Jun 3, 2026

Choosing a price is one decision. Choosing a pricing structure is another. This guide compares five ways to package an online course — one-off, tiers and bundles, membership, payment plans and limited-time access — and how to set each up on Shopify.

How to Reduce Course Refunds and Boost Completion

Jun 3, 2026

Refunds and drop-off are usually the same problem wearing two faces: a student who never reached the value they paid for. Fix pacing, progress and motivation, and both numbers move together.

Add Quizzes & Assessments to a Shopify Course

Jun 3, 2026

Quizzes turn passive watching into active learning — and active learners finish. How to add quizzes and assessments inside your Shopify course with Alva Courses, where to place them, and how they lift completion and retention.

How to Make Course Videos for Shopify

Jun 3, 2026

Recording is the easy part. The thing that trips up most Shopify course sellers is hosting — where the video actually lives and how it gets past Shopify's native upload limits. This guide walks both.

How to Create a Membership Site on Shopify (2026)

Jun 3, 2026

A membership site turns one-off buyers into returning members with recurring access, drip content and a community. How to build one on Shopify with Alva Courses — enrolment, limited-time access, discussions and a member portal, all inside your store.

Online Course Launch Checklist for Shopify (2026)

Jun 3, 2026

An eight-step pre-launch run-through for shipping a paid online course on Shopify with Alva Courses — outline, record, price, drip, certificates, email, test and soft launch — so nothing breaks on day one.

How to Sell Online Courses on Shopify (2026 Guide)

May 26, 2026

The flagship setup walkthrough: build your first course, add lessons and video, set a price, and deliver it natively through the Shopify checkout with Alva Courses. No separate platform.

Best Shopify Course Apps in 2026

May 12, 2026

A fair, hands-on roundup of the leading Shopify course apps — including Alva Courses, Tevello, Courses Plus and Inflowkit — with the trade-offs that matter for pricing, video and certificates.

Shopify Course App vs Standalone LMS (Thinkific, Teachable, Kajabi)

Apr 28, 2026

Should you run courses inside Shopify or on a separate LMS like Thinkific, Teachable or Kajabi? Compare checkout, customer data ownership, logins and total cost before you commit.

How to Price an Online Course

Apr 14, 2026

A practical framework for pricing your online course: value-based pricing, tiers, limited-time access and the psychology behind the numbers — with benchmarks from real Shopify course creators.

Add Course Completion Certificates on Shopify

Mar 31, 2026

A feature spotlight on completion certificates: design a custom template, award it automatically when students finish, and email it on completion — all from inside Alva Courses.

Drip-Feeding Course Content: When and How

Mar 17, 2026

When does drip scheduling improve completion, and when does it just frustrate students? How to release lessons X days after enrolment, schedule publish dates, and pace a course in Alva Courses.

Have a topic you'd like covered?

Email Tom Rushmore directly with the angle. Replies inside four business hours.

courses@alvaapps.com →
FAQ

Author questions.

Who writes the Alva Courses blog?

Tom Rushmore writes the Alva Courses blog. Tom is the founder of Alva Courses and has been a Shopify Partner since 2022. Every guide on this site is researched, drafted, and reviewed by Tom personally — there are no ghostwriters and no AI-generated posts. Topics are drawn from real merchant support tickets, Alva's product roadmap, and how course creators actually build, sell and deliver courses on Shopify.

How often is the blog updated?

Alva Courses ships a new long-form guide roughly every two weeks. Existing posts are also re-reviewed quarterly — Tom Rushmore bumps the dateModified only when the underlying content actually changes (new screenshots, new pricing, a corrected figure). Faked freshness signals are detected by Google, so dates on this site stay honest. Follow the changelog at /changelog.html for product release notes.

Can I quote a post or use a screenshot in my article?

Yes. Journalists, podcasters, and Shopify ecosystem partners may quote up to 200 words from any post on alvacourses.com with attribution and a link back to the source URL. Screenshots from Alva's actual admin UI may be reused in editorial coverage with the same attribution. For larger excerpts, raw data, or branded assets, see the press kit at /press.html or email courses@alvaapps.com.

Does Tom take guest-post pitches?

No. Alva Courses does not accept guest posts, sponsored articles, paid placements, or backlink-for-content trades. Every article on this blog is written by Tom Rushmore so that the editorial perspective stays consistent and the byline is honest. Topic suggestions are welcome — email courses@alvaapps.com with the angle and Tom replies within four business hours, Monday through Friday.